Despite what many people would like to believe......the Internet is alive and working!
Many companies and individuals live in the hope that the Internet
will just go away, and they will not have to invest time and money learning yet another technology, or invest
precious advertising dollars in yet another unqualified advertising medium.
There have been many recent Internet sales tactics that are based on
customer ignorance.
 One such tactic has been
fear...
"if you’re not on the ‘net, you’re out of the race!"
Many people
don’t even know what the race is about, nor do they care.
It is very hard for customers to assess whether or not they should
be
represented on the Internet because many of them have never seen it!
Consequently they
assume that if they haven’t, neither have a lot of other people.
"You may not read the morning paper,
but thousands of others do!"
Other people are waiting for the hype to settle and the race to slow
down,
so that they can make an informed decision about "getting on" at the right
time.
"If you took this attitude towards the white
pages
you would never be listed".
The Internet is not a place, it is a form of communication, a new
media where millions of
people literally sit behind their computers researching facts,
browsing information, sending
and receiving electronic mail, chatting to each other and
shopping across phone lines.
Internet means "International Network", it
is simply millions of computers joined to each
other via companies called service
providers.
The novelty value of the Internet has fast worn off and domestic,
small business, government
and corporate users are now using it as part of their daily
business and communications.
Having a presence on the Internet is just like being in an electronic "live"
magazine.
You can take out a half page advertisement, a full page or many pages.
The
difference is, that people can interrogate your advertising or information by
clicking on
buttons and explore your information to their level of interest, not yours.
They can also
interact with it and communicate with you on-line.
One of the problems of the Internet is that many people simply
create a Web page
(Advertisement) and stick it on the Internet. A bit like building a
"bill board in the outback".
What would be the point of putting a huge billboard
up, if no roads went past or creating
an advertisement with no magazine to put it in!
Three of the most elementary rules of retailing
are:
- Identify a product or service that people want or need.
- Manufacture or deliver that product or service effectively.
- And then the simple part? "Tell them how to find it"
We assume that the first two issues, you are already dealing with,
and the third is an
on-going strategy and campaign that never seems to end!
Some products are better suited than others to the Internet, such as
leisure and holidays.
This is because many people that book holidays are not from your local area and they
can
simply browse anywhere in the world from their desks. Another reason is by
using
the internet they can leave the room, even whilst at work! From the privacy of
their own
desktop, they can explore anywhere they want to go without anyone
else knowing.
Like all forms of advertising, the Internet is another one, but one
that should not be overlooked,
as millions of affluent customers are already online,
providing they can find you on the Internet!
The Strategy
Too many people are creating a single web page and
attaching it to the world wide web.
This is not market savvy as Virtual Customers and browsers want information,
they want product, they want options. Not One, but many. Just like going to
a shopping centre.
In a shopping centre environment, the centre
management work on getting the
customers through the doors and get them to walk past your store. You could never
hope to
set up a single store across the road or buried in a back street and get the
same traffic flow.
This is what the Murray River Web Site
is designed to achieve.
The Murray River Web Site is a complete Virtual Shopping Centre for the Murray
River.
Over 260,000 hits every month are received from virtual shoppers looking
for
something and every time they enter the centre (web site) your product is on display.
The Murray River Website is focused on destination and is
not product specific.
This means that anyone looking for information on the Murray, boating, fishing,
camping, events, houseboating, holidaying, history, maps, river levels and all the
other things associated with the river is more likely to visit our site than any other!
The Murray River Web Site is housed on the East Coast for data speed
and is
registered with the world’s leading search engines and links arranged
from key
relevant government sites, high profile touring and tourist sites and river
related sites.
This site is currently the largest and most informative site
in the world on the Murray river.
The Murray River Web Site is also affiliated
with many other organisations.
What does this mean to you?
More people looking at your information, and more often.
- More exposure for your product.
- Direct E-mail response
- No commissions or booking fees
- Cheaper participation level
- No Service Provider Fees
- On-Line Bookings
- Qualified site results
(Telling you who is looking at the site, how often, where they come from,
what software they use, and at what time)
But most importantly PEOPLE!
We have people looking at this site by the hundreds of thousands.
To develop and design your own web site or pages effectively,
would
cost many
thousands of dollars, and at the end of the exercise, even if someone did find
it on
the Internet, who will look at your site to find only one product, that looks
the same
every day. Just like going to a shopping centre, consumers want to maximise their
visit to the area.
Web Farming is a powerful way to keep your costs to a minimum and
your exposure
to a maximum.
If you understand how to market on the internet, you will benefit with
increased sales!
Value Added Benefits
Compare the difference
If you run a houseboat hire business, click
here!
If you run an Accommodation Business, click
here!
Got your own web site already? No problems! Click
Here!
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