Got your own site already? No problems!
Even if you have your own Web Site currently running, or under
construction, you must
align it with the destination. People will not sustainably browse just one product when
they are holiday browsing.
Too many people are creating a web
site and attaching it to the world wide web.
This is not market savvy as Virtual Customers and browsers want
information, they want product, they want options. Not One, but
many. Just like going to a shopping centre.
In a shopping centre environment, the
centre management work on getting the
customers through the doors and get them to walk past your store. You
could never
hope to set up a single store across the road or buried in a back
street and get the
same traffic flow.
Even if you do manage to get people there, what happens next time?
Would you read yesterdays paper again?
How many sites should I have?
How many magazines do you
advertise in?
How many catalogues do you advertise in?
As many as you can afford, in the ones that work!!!
Talk to us about a "Silver Link" referral page for your site!
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