The web site was the
brainchild of Adelaide based David Hancock, of the multi-media company, Hypervision.
With an avid interest in both multi-media and the Murray River, Mr Hancock was interested in piloting a web site which would better promote the river as a central feature to the regions through which it runs.
To test how successful the concept could be, Mr Hancock released a pilot web page in October last year and the response was phenomenal.
He was contacted by people from Australia and overseas wanting to find out more about the Murray region.
One person who had been inspired by the television series, "All The Rivers Run", contacted Hypervision wanting further information, and another visitor, from England, contacted Hypervision to help in her search for a long lost sister who had apparently lived somewhere along the river.
At the latest monthly count, it was found 1500 people has visited the site, 40,000 hits had been made and each month since March 1998 when the site went on line, the number of visitors has climbed by 30 percent.
According to Hypervision business development officer, Scott Wooden, while all towns along the river were interested in the opportunity to have their lifestyle, events, accommodation, history and attractions featured, Mildura displayed a particularly high level of enthusiasm.
As a result of Mildura's keen co-operation, a diverse collection of information is accessible on line about a multitude of aspects of local tourist attractions, events and accommodation.
For $200 per year, a local business can arrange to have five full colour photographs of their choice put on line as well as unlimited text.
Mr Wooden urged all businesses to consider the huge benefits offered by saying the internet "is the most valuable resource any business can have"
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Business development manager with Hypervision, Scott Wooden, checks out the Murray River Web Site.
.Council is reportedly now
interested in establishing an on-line tourist information centre with graphics which allow
visitors to actually move through rooms, pick up brochures and do virtually anything they
would in a real information centre.
Three shows will be held over the next two days by Mr Wooden, for businesses to
investigate the advertising options available on Murray River Web Site.
Mr Wooden can be contacted on (08) 8362 9099 or on his mobile line, 015 632 690.
Murray River Web Site can be accessed on www.murray-river.net.