Own One of Australia's Great Tourism Brands
Murray River Website and Discover Murray Assets – For Sale
The whole Murray River. One Opportunity!
For more than nearly three decades, since 1998, Discover Murray River had built one of Australia’s most comprehensive independent award-winning tourism platforms dedicated to the whole Murray River. The go to website for the river!
Spanning three states of New South Wales, Victoria and South Australia and thousands of kilometres, it has become a trusted source of travel inspiration, regional storytelling and destination marketing along along side Australia’s main food bowl.
Now, this unique collection of digital assets, intellectual property and creative content is available for acquisition. The Murray River website has shut down and it is for sale.
Whether you are a tourism organisation, media company, destination marketing agency, OTA or private investor, this is an opportunity to acquire an established brand with significant growth potential or new directions. This is a very unique set of assets.
The Opportunity Includes:
- Premium Murray River domain names (right)
- Established back up website and digital platform
- Extensive professionally photographed image library
- Drone footage along the whole river
- Books and ePubs
- Tourism maps and visitor passport
- Articles and editorial content
- Brand identity and intellectual property
- Social media assets and handles
- Historical archives and supporting content
- Unlimited development opportunities
Domains include:
murrayriver.com
murrayriver.com.au
murrayriver.net.au
murrayriver.co
murrayriver.info
murrayriver.net
rivermurray.com
rivermurray.com.au
rivermurray.au
rivermurray.info
rivermurray.net
One River, Many Lands
The Murray River is unlike any other destination in Australia. Flowing for more than 2,530 kilometres, it threads its way through five distinct landscapes, each with its own character, communities and stories.
From the snow-fed headwaters of the Australian Alps to the wide estuary where the river meets the Southern Ocean, every stretch offers a different experience, creating an ever-changing journey that rewards slow travel and discovery.
Towering river red gums, rugged limestone cliffs, expansive floodplains, ancient wetlands, rich agricultural districts and vast semi-arid landscapes shape the river’s identity. Historic ports, Aboriginal cultural sites, wineries, paddlesteamers, houseboats, national parks and welcoming country towns sit alongside one another, connected by a river that has sustained life, trade and culture for thousands of years.
Unlike a single destination, the Murray River is a collection of thousands of experiences woven into one continuous story. It is a place where travellers can spend a weekend or a month and never experience the same river twice.
discovermurray.com.au
discovermurray.au
discovermurrayriver.com.au
murrayrivercruises.com
murrayrivercruises.au
murrayrivertours.com
murrayrivertours.com.au
murrayrivertravel.com
murrayrivertravel.com.au
murrayrivertrail.com
murrayrivertrail.com.au
murrayriveradventuretrail.com
murrayriveradventuretrail.com.au
houseboats.net.au
murraydarlingbasin.com.au
murraydarlingbasin.com
darlingriver.com.au
“Adventure and authentic experiences have always been at the heart of the Discover Murray River vision. More than a destination guide, it was created to unite the river as one continuous travel experience, connecting hundreds of communities, landscapes and attractions into a single, compelling journey. It celebrates the people, places and outdoor lifestyle that make the Murray River one of Australia’s most remarkabl under-developed tourism regions.
Every community has its own story, woven into a river that has shaped our nation’s history, culture and prosperity for thousands of years. The vision was to build a lasting tourism brand that encourages travellers to explore beyond a single destination – to experience a five or seven-day journey along the river, discovering its ever-changing landscapes, regional towns, food, wine, nature and adventure.
With a visitor economy exceeding $3 billion annually – comparable to Tasmania’s tourism economy – the Murray River remains one of Australia’s largest yet least unified tourism opportunities. Discover Murray River provides the foundation for a truly national tourism brand, with significant potential for future growth or a company that can leverage a whole of river experience through travel.
Offered as a complete package this is a unique opportunity to acquire an established tourism platform, extensive, unmatched intellectual property and a vision capable of shaping Australia’s next great travel brand.”
Thanks, Shane Strudwick
The Murray River: A Tourism Economy of National Significance
Collectively, the Murray River generates an estimated visitor economy exceeding $3 billion annually, attracting millions of visitors who come for houseboating, food and wine, paddlesteamers, camping, fishing, nature, history, Indigenous culture, golf, cycling and regional events. It supports thousands of tourism businesses and tens of thousands of jobs across hundreds of river communities.
To put this into perspective, the Murray River’s visitor economy is comparable in scale to the entire tourism economy of Tasmania – one of Australia’s most recognised tourism brands. Yet unlike Tasmania, the Murray River has never been unified by tourism organisations through an independent digital platform bringing together the breadth of experiences, destinations and stories across all three states as one journey.
Discover Murray River was created to fill that gap. Originally as the Murray River website it evolved.
Over many years it has evolved into a substantial collection of tourism content, photography, maps, books, digital publications, domains and intellectual property, creating a foundation that would take significant time and investment to reproduce today.
For tourism operators, destination marketing organisations, media companies or investors, this represents a very rare opportunity to acquire these unique assets in one bundle. Along with an established brand positioned within one of Australia’s largest and most enduring regional visitor economies.
As demand continues to grow for authentic regional experiences, road trips and nature-based tourism, the Murray River remains one of Australia’s strongest long-term tourism destinations and growing frontier.
The Opportunity at a Glance
- 2,500+ km of Australia’s longest river
- 3 States connected by one destination
- $3+ billion annual visitor economy
- Millions of visitors every year
- Hundreds of towns and thousands of tourism businesses
- Established digital brand with an extensive collective of intellectual property
Expressions of Interest
This is a rare opportunity to acquire an established tourism brand or significant digital assets and extensive intellectual property for a regional with an economy bigger than Tasmania.
To receive the Information Memorandum or discuss the opportunity confidentially, complete the enquiry form below. Items may be separated depending on offer.
Make an Offer
Interested parties are invited to submit an expression of interest or indicative offer. Enquire today to receive the Prospectus.
Contact
Shane Strudwick Mnaging
Director, Discover Murray
